How I Plan and Execute on My Internet Marketing Goals

Part of being a professional search engine marketer involves dealing with very large scale projects for optimization and promotion. Success in such endeavours certainly doesn’t come without a great deal of planning and strategizing, and I’ve written a complete guide to Internet Marketing Goals and Planning 101 on the Search Engine People blog.

I strongly suggest you go give it a read (and vote for the story) if you feel its resourceful to you. Here’s an excerpt:

As a follow-up to my previous post about the Just Do It Philosophy in Search Marketing, I will devote today’s article on how I go about planning and executing on my SEO goals. By following a theory of GOPST, or Goals, Objectives, Plans, Strategies, and Tactics, I am able to have a clear path in my mind towards achieving my short term and long term goals. Let’s begin my an overall look at this methodology

Goals

Goals are the proverbial ‘end of the road’ situations that most people try to reach. In my view, goals are transient in nature, and only serve as significant milestones in planning and executing on even more expansive goals. But for the sake of simplicity, let’s define our goal as something fairly simple. Let’s say our goal was to be ‘the most popular online retailer for video game systems’ (something near and dear to every geek at heart )…

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